ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.
ConversionXL
APRIL 14, 2021
If you do videos in-house, you’ll need to finance buying (or at least renting) cameras, mics, and other equipment. In addition to these unique video metrics, tracking your Clickthrough rates, conversion rates, cost per engagement, and cost per mile are all recommended when it comes to posting any type of content, especially on social media.
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ConversionXL
OCTOBER 20, 2015
Many personal-finance and food bloggers actually encourage the practice. Buy Tax Free” increased clickthrough rate by 49.85%. In specific, Costco is famous for its free samples. A few fun facts: People have been known to tour the free sample booths and accumulate a full lunch, piece by piece. But how does it affect the bottom line?
ConversionXL
NOVEMBER 22, 2016
A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful.
ConversionXL
SEPTEMBER 11, 2014
includes an an immediate reward as a click incentive with “instant approval” on “preferred financing” Multiple ads can be created to call attention to different aspects of the model. Our example ad: mentions the core brand, Ford, multiple times. mentions the specific model, the Focus, twice.
crowdSPRING Blog
JUNE 7, 2012
The Law of Shitty Clickthroughs – [link]. Some thoughts on when to raise money, and the current financing environment – [link]. The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. The video above is a funny look at a lip dub divorce.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Real time web usage outpaces business models.
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