ConversionXL
NOVEMBER 23, 2022
Gavin Braman, Co-Founder @ Drifting Creatives. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It’s like they thought about the attendees and what they need and then designed a format focused on them.
Duct Tape Marketing
JULY 21, 2022
Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.
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The Equity Kicker
JUNE 29, 2017
Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). In our experience the three best ways to get that experience are: Work with customers in your target market for years before starting your company (the founders of all three of our last investments have done this).
ConversionXL
DECEMBER 11, 2012
Appsumo founder Noah Kagan has said this about their experience: Only 1 out of 8 A/B tests have driven significant change. Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). It’s a good expectation to have.
ConversionXL
APRIL 29, 2013
In this case study on Kissmetrics , Garret Moon, founder of Todaymade.com talks about how they targeted their 85% (or higher) bounce pages as a place to offer relevant lead magnets, which lead to doubling their optin rates within 7 days. From here, determine a lead magnet that would best match the intent of the page. image credit.
The Equity Kicker
APRIL 26, 2016
A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. That’s one of the reasons many businesses founder just after launch. Singularity/Simplicity – pages with only one goal and no clutter convert much better. Your intuition probably isn’t good enough.
ConversionXL
FEBRUARY 6, 2013
Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. And this was the one with the tiny banner: Image credit. This is an improvement of 149% compared with normal 9.17%.
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