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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. A way to do this is by making your story become a strategy.

B2B 94
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5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. While these number characteristics aren’t necessarily headline specific, they can certainly be effective in creating long form sales pages. hours of every professional’s time each day.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. Cafes can create digital loyalty programs that collect email addresses at the point of sale in exchange for a free cup of coffee every ninth purchase.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.