article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6 They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). It worked well for The New York Times , after all.

article thumbnail

How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” ” The open-ended nature of this question doesn’t provide any direction toward figuring out the answer, no matter how much data you have.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Give it away! Give it away! Give it away now! Why e-mail newsletters are cool, but not if they’re paid.

This is going to be BIG.

My weekly NYC events newsletter has nearly 2,000 subscribers, has almost 50% open rates, and even nailed a 20% clickthrough a couple of weeks ago (usually get 12-15%). It grows tiresome—just as tiresome as the game of trying to make the most money in a success-rich city like New York. That sucks. Just don’t play it.

article thumbnail

Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. What's even more bizarre is that this is a list that goes out to 4,000 people in the New York Tech community and no one seems to care. For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics.