ConversionXL
OCTOBER 21, 2012
Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Your email marketing software should come equipped with a/b testing capabilities.
ConversionXL
MAY 22, 2017
A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.
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ConversionXL
APRIL 29, 2013
By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.
ConversionXL
DECEMBER 11, 2012
You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. The software I used said Variation 1 has 0% chance to beat Control. Whenever you test variations against the control, you need to have a hypothesis as to what might work.
leananalyticsbook.com
AUGUST 19, 2012
Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).
ConversionXL
FEBRUARY 6, 2013
The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. For that they used their very own software, Visual Website Optimizer. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.
ConversionXL
MARCH 17, 2016
Considering that between 40% and 60% of your free trial users will never come back to your software after signing up, it’s no valid strategy to “hope” some will come back and magically become loyal users. I recently wrote a case study about proposal software Bidsketch and their use of drip emails. Image Source.
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