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What to Know About Banner Advertising

The Startup Magazine

These ads will frequently appear in social media news feeds as sponsored posts. There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. .

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Does social media have an impact on purchasing decisions? Social media links have an influence.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

The rise of social media platforms has brought an impressive range of new opportunities in communication and what we see is just the tip of the iceberg. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. by Serban Enache, CEO of Dreamstime.

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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. With that being said, how would you justify the presence of social icons on product pages? What’s worse is, because of low social shares on most product pages, they act like negative social proof.

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The 4 bits of social media that are mostly useful

The Startup Toolkit

Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1.