ConversionXL

OCTOBER 23, 2012

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. The very first A/B test we launched was to test it out against a much shorter version. Case #2: DesignBoost.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

FEBRUARY 2, 2012

Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Email marketing software GetResponse showed a “Free trial” button instead “Buy now” and increased trial signups by 158% (while not decreasing paid signups). Use a 3D virtual cover. Sheplers got a 1.63

Conversion 127

Conversion Clickthrough SMS Software Review 127

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Does the funnel begin on the clickthrough to the site? You can spend many months preparing data, hundreds of thousands of dollars on vendor software, and significant cerebral power and data science trying to attribute what caused people to buy. And even if it is valid, when do you begin measuring it?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). For example, if you are selling small business software to small business owners, you could run ads targeting any number of interest/demographic profiles: Ages 20-25. Females, Ages 30-35.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Don’t divide their attention with different asks… save it for another video. One call to action per video. There are two main types of calls to action for videos. Second, you can capture information (name, email, etc.)

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. A/A testing is used to validate your test setup – If your variatons display correctly and your software is reporting the right numbers. Heatmap software for tracking your visitor’s behaviour on your site. 3) Reduce z – Reduce our shopping cart abandonment rate.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

NOVEMBER 28, 2011

You really can’t do those things online (unless it’s web based software). You really can’t do those things online (unless it’s web based software). People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. People hardly buy anything without seeing it.

Conversion 134

Conversion Clickthrough Denmark Stock 134

This is going to be BIG.

AUGUST 20, 2010

Search quality was low, I had no means of music discovery, and the device has what might have been the worst piece of software ever written. If I just start randomly sharing, and the clickthroughs are low, I pay full fare. Because it was a tremendous pain in the ass. Same goes for television. But if I show real influence, I pay less.

Product 121

Product Clickthrough RSS Venture Capital 121

ConversionXL

DECEMBER 12, 2016

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. If the purchase take place, send one or two more follow-up emails (might include a coupon). Here are 2 to start with: Rejoiner & SeeWhy.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

MAY 2, 2018

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this, such as Rejoiner. If the purchase takes place, send one or two more follow-up emails (might include a coupon). Test idea #12: Make the shopping cart persistent.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

crowdSPRING Blog

JUNE 7, 2012

The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. The video above is a funny look at a lip dub divorce.

Social Media 104

Social Media Small Business Clickthrough Design 104

ConversionXL

APRIL 4, 2012

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. If the purchase take place, send one or two more followup emails (might include a coupon). Here are 2 to start with: Rejoiner. Persistent shopping cart.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Their answers will give you better insight than the protestors and biased opinions you get using software. If you thought it was meh and it was a breakthrough, it’s highly valuable.

Retention 48

Retention Algorithm Software Review Conversion 48