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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

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28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

One of the best ways to promote your business and increase its name recognition is by joining business organizations and/or communities or associations. For me, that’s where professional communities come in. I have used such communities even when starting my own company, and they have always proven invaluable.

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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. The point is to spend your advertising dollars reaching people in your community. Support your SEO efforts with local optimization strategies.

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New Blog of Note in the Direct Marketing World

OnlyOnce

New Blog of Note in the Direct Marketing World Gene Raitt, Chairman of the DMA, has launched a new blog today called DM Unplugged. Gene won't be the only contributor -- over time, other DMA board members (including me) and thought leaders in the direct and interactive marketing communities at large -- will contribute as well.

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Choosing A Bank For Your Startup: Here’s Some Things To Consider

ReadWriteStart

Although smaller community banks may be centered around the direct market, focussing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

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Healthbox Picks Seven Startups For Inaugural Accelerator Program

YoungUpstarts

“When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.” “When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.”