Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

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What Makes a Video Viral?

Duct Tape Marketing

What Makes a Video Viral? That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. But what makes a video viral? Is there some sort of secret sauce anyone can tap into to make their videos viral?

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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Viral Marketing For Startups is Not Enough Today

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Create new online communities of interest, rather than joining existing ones. Viral is an outcome, not a strategy.

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3 Insights for Creating Viral Content

Duct Tape Marketing

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution.

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BlogFrog – From Blogs To Communities

YoungUpstarts

Rustin Banks is today the CEO of BlogFrog , a web-based platform that turns blogs into interest-based communities. Banks was an old hand at online communities, after all – at age 12, he’d host computer Bulletin Board Systems right out of his parent’s closet.

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then!

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect.

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Marketing the Viral Effect and Not-for-Profit Gold

crowdSPRING Blog

The web has seen other videos go viral, but never with the speed accomplished by three young filmmakers who traveled to Africa in 2003 to help stop the rebel Joseph Kony’s ferocious campaign and his strategy of using children as soldiers and sex slaves.

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How to Build A Massive Community on Instagram For Your Brand

Brandanew

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. In this post, I will show you clever ways of using Instagram to increase customer engagement and building a massive community for your brand.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

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The startup’s long, winding path to viral adoption

The Next Web

Like every startup out there mine is also after the holy grail of finding our viral loop — our interpretation of “invite a friend and get 1 GB free” of DropBox. I cannot stress enough the importance of finding the viral loop.

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Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

VC Cafe

Many tech publications determine feature placement through community voting. Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Create new online communities and customer forums , rather than joining existing ones.

Network effects on social platforms: why the quality of user matters

Version One Ventures

In the post, we talked about the difference between direct and indirect network effects, and how they may or may not relate to virality. For example: When a close friend joins a messaging platform like WhatsApp or a private social network like Facebook, you get more value than when that same close friend joins a community like Reddit. Think about the following examples: Communities like Reddit are fun (aka valuable) after reaching a critical mass.

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. startup fundable marketing viral investors business

10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Create new online communities of interest, rather than joining existing ones. Viral is an outcome, not a strategy.

The Power of Simple Symbols

Mike Michalowicz

By tweaking the usual blue and yellow logo to red and pink, the traditional gay rights logo remained the same, but the colors (red and pink to symbolize love and marriage) the Human Rights Campaign created a viral campaign that did exactly what the HRC wanted it to do—get people’s attention.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time.

How To Get Online Fans To Do Real World Tasks

YoungUpstarts

You too can motivate and incentivize your Facebook and Twitter followers to actually promote the brand in a viral way through these simple steps: Step #1: Create Bite-Sized Tasks. Professionalisms branding community engagement George Elfond online community Rallyware social media

The New Trust Landscape And What it Means For Your Brand

Brandanew

How does your social community behave? This is critical also because, in the world of viral media, you can’t quite control which story becomes popular. Whether you’re a small business mom-and-pop store, or an author waiting to get readers lined up for your next book, you NEED a community. Building a supportive, engaged and authentic community requires you to establish goals and a strategic plan.

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VC Cafe Quora Poll: What are the top startups in Israel 2010?

VC Cafe

Both in terms of product, potential for exit and viral growth&# and aggregated the community answers. C rowdsourcing is a beautiful thing but question and answer engines not always deliver.

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Announcing our second eBook: Understanding Social Platforms

Version One Ventures

As investors, we love the underlying business models, including the daily use case, virality, and network effects. In this book, we walk through the dynamics of each platform type: messaging, private networks, public networks, enterprise networks, and communities.

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3 Best Practices of Generating Positive Content Via Campaigns

Brandanew

Before we get into the tips of how to activate your audience and community for creating more engagement, take a look at what your consumers are creating each day. Manage your community well. Encourage and share the behavior that you expect and want to grow for your community.

Proven Strategies to Increase Blog Traffic.

The Startup Magazine

Creating viral blog content. This is a great way to make it go viral. The The Startup Magazine is a great community to be inspired and educated. Traffic is the lifeblood of your business and the key to attracting clients and making sales.

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Small business and startups: engage your customers the old(spice)-fashioned way

crowdSPRING Blog

The W&K strategy reached a viral crescendo last week with the rapid-fire posting of YouTube videos; the agency’s creatives churned out 180 short videos which were essentially real-time responses to questions posted by users of Twitter, Facebook, and other social media platforms.

Small business and startups: engage your customers the old(spice)-fashioned way

crowdSPRING Blog

The W&K strategy reached a viral crescendo last week with the rapid-fire posting of YouTube videos; the agency’s creatives churned out 180 short videos which were essentially real-time responses to questions posted by users of Twitter, Facebook, and other social media platforms.

Small business and startups: engage your customers the old(spice)-fashioned way

crowdSPRING Blog

The W&K strategy reached a viral crescendo last week with the rapid-fire posting of YouTube videos; the agency’s creatives churned out 180 short videos which were essentially real-time responses to questions posted by users of Twitter, Facebook, and other social media platforms.

What Social Media Needs To Do To Better Pique Your Interest

YoungUpstarts

As such, leading platforms continue to promote the most viral content dictated by your digital social circle. The updated decisioning engine was met by Instagrammer fury, with a fear that any non-viral posts will now become buried under a slew of popular coffee-shop pictures and furry friends.

[Review] Content Rules

YoungUpstarts

Part of the New Rules of Social Media edited by legendary David Meerman Scott , “ Content Rules “ teaches you how to create compelling online content that attracts customers, build communities, generates leads, and grows businesses. Content is king! Content rules!

5 Remarkable Tactics To Reach the Right Consumers

Brandanew

Many founders are looking for instant fame, and getting viral. Content Marketing building an online community Content marketing for beginners content marketing for small business Content marketing for startups content marketing trends how to target the right audience

Content Marketing For E-Commerce: A Stepwise Guide For Beginners

Brandanew

At the same time, using social media channels (such as Facebook, Instagram, Pinterest, etc) will give you an opportunity to get your content noticed and hopefully, make it go viral.

Small Business and Startups: Finding Your Match

crowdSPRING Blog

5 great viral marketing campaigns (and what small businesses can learn from them!). Small business Start ups community designer employment entrepreneur entrepreneurship job board jobs.

Transcript of Using Technology to Build Connections in the Real World

Duct Tape Marketing

Literally went viral. Transcript Back to Human community Dan Schawbel Employee EngagementTranscript of Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript.

Small business and social good: some tips on doing the right thing

crowdSPRING Blog

Here are a few businesses that have actually built a meaningful following around a cause and that contribute greatly to communities around the world: Grameen Bank makes small (micro) loans to poor people to help them start their own businesses.

Traction by a Thousand Cuts: How The Muse Scrapped to 4 Million Visitors [Traction Podcast #7]

View from Seed

It’s not pretty, it’s not about going viral, and it’s sure as hell not always a nice, repeatable process. Community Contributions From: Casey Henry, Growth Expert & Marketing Analyst, Wistia – @caseyhen.

Small Business Spotlight of the Week: AMP

crowdSPRING Blog

Our website is for professionals working on very specific issues, so that created a challenge in getting the campaign to go viral. Awesomeness business community Small biz spotlight Small business Technology AMP document sharing online resources small biz spotlight sustainability

Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Blablacar is one such example of innovation: with a fast growing community of 1.6m Zimride , Ridejoy ), they have not yet seen the explosive growth that the service has observed in Europe with more than 1 Billion miles shared by the community and more than 8m passengers transported !

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Why We Invested in The Nudge

View from Seed

Activities range from a night out at SF’s best Secret Bar , to an exclusive “Date Night at the SF Ballet ,” to the top day hikes suggested by the Nudge community. Through the attention of local influencers and virally shared activity plans, the service has quietly but quickly become the “go to” for thousands of in-the-know millennials in San Francisco who receive locally-focused texts three times per week. Sometimes we just need little push to take action.

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR is typically a mix of social media, community participation, public speaking opportunities (including appearances at trade shows and conferences), bylined articles or media commentary, and long-term relationships with reporters (both local and national) leading to press and online coverage.