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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. So each of these factors made me decide that I wanted my next business to rely heavily on word of mouth, and to avoid PPC bidding wars and razor thin margins.

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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. I was a Ph.D. 22- Help people do what I do.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Connecticut Cheese Challenge. Blog ppc' Your bids and your budgets are spot on.

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