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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. But businesses are finding that Continuous Deployment not only changes engineering but has ripple effects on the rest of its business model.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

Audience 119
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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths. Last year, the co -founders of B ack to the Roots talked about their innovation accounting and how they were ignoring sales metrics in order to grow.

Lean 165
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167
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Datablindness

Startup Lessons Learned

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. I’ve often wanted to wire up a bell to sales data, so that when we make a sale, we literally hear the cash register ring. Case Study: Continuous deployment makes releases n.