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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. Marty Zwilling.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Demand 256
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

NPV 436
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. Marty Zwilling.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Demand 144