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Creative Common Stock

ithacaVC

With convertible debt, however, you can raise money via a debt instrument that later converts to equity typically at a discount to the next qualifying equity round price. When the company raises its first meaningful equity round (in terms of dollar amount), it will not want to have any existing preferred stock on its cap table.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Direct response means you expect people to do something when they arrive at your site. You expect them to take an action.

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