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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

MAY 30, 2017

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. For example, you can check how mobile traffic converts, and what represents the great issue for that segment: Mobile traffic Goal Flow. Here, it looks like the mobile traffic has trouble going through to the billing and shipping step.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

They could even include the device target (mobile vs tablet vs site) or the size and format of the ad. Regardless, it is important to enhance the data in your analytics to include more information that can help you better understanding the origins and types of advertising to better understand conversion.

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