article thumbnail

5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. The time to start building your model is even before you incorporate the business and spend real money on building products. It’s a great learning experience and is not rocket science, so you can do it yourself.

article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Are you evaluating your marketing returns today with the same discipline as your product returns? Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Demand 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Are you evaluating your marketing returns today with the same discipline as your product returns? Selecting the right sales channels is one of the first strategic decisions that every startup faces.

NPV 436
article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

article thumbnail

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

article thumbnail

5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. The time to start building your model is even before you incorporate the business and spend real money on building products. It’s a great learning experience and is not rocket science, so you can do it yourself.

article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.