5 “What-Ifs” To Include In A Startup Financial Model
Startup Professionals Musings
OCTOBER 8, 2022
The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. This can be projected top down from market share assumptions, or bottom up from actual costs and sales results. Each has a different set of variables for sales, revenue flow, marketing costs and personnel.
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