article thumbnail

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue.

article thumbnail

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

While the initial setup of your conversion funnel is undoubtedly important, we won’t go into technical details today (you can read more about designing your checkout flow here ). Otherwise, your conversion ratios and Funnel Visualization data will make no sense. To start, you need to create goals in Google Analytics.

Analytics 126
article thumbnail

Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

Because you collect data about your business all the time — web traffic, revenue sources, expenses, customer behavior — and make decisions based on your (mis)understanding of that data. Take "average time-on-site," a typical web analytics metric. Why do you care if you're not a scientist? Top lists can be useful.

Metrics 257