Aaron Thweatt, a former employee of AECOM, Activision Blizzard, SpaceX, and DoorDash, founded Respark Coaching to empower individuals to manage conversations effectively.

In the latest episode of Ideas to Invoices, Thweatt discusses his belief that managing conversations is the most powerful skill set one can learn, driving multiple facets of life and work. He also believes the most crucial conversation is the one with oneself.

Thweatt emphasizes the importance of communication in addressing performance issues within startups. He advises founders to have clear standards and processes to avoid misunderstandings and effectively handle HR issues.

On customer feedback, Thweatt stresses its importance in the early stages of a startup for product development and the need to balance customer desires with the company’s vision.

Regarding layoffs and restructuring, Thweatt highlights the need for founders to communicate empathetically and supportively, offering the example of Airbnb’s sensitive approach as a model.

In handling ethical concerns, he advises founders to investigate and address issues decisively, ensuring that the company culture prevents such problems from reoccurring.

On the challenges of virtual workspaces, he suggests building a culture that values emotional intelligence (EQ) and training managers to handle difficult conversations effectively.

Lastly, Thweatt recommends Chris Voss’s book “Never Split the Difference” for learning about tactical empathy and its application in business. He also mentions co-authoring a book with Voss on employing empathy in business practices.

To contact Aaron Thweat, visit the Respark Coaching website or follow him on all social platforms at @aaronthweatt

The entire podcast is posted below. You can also download it on Apple, Spotify, Amazon, Google, iHeartMeadia, or wherever you get your podcasts.

Aaron Thweat, Founder of Respark Coaching

Aaron Thweatt is a dynamic executive coach and seasoned HR professional who strongly believes in the power of an individual’s potential. His mission is to create meaningful connections between talent, ambition, and purpose by empowering executives and entrepreneurs to bridge the gaps in their personal and business lives, allowing them to thrive in their zone of genius.