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A butterfly flaps its wings and you make a sale

A Smart Bear: Startups and Marketing for Geeks

It's easy to be taken in by the idea of the Butterfly Effect : That a butterfly gently flapping its wings in the jungles of Madagascar can indirectly cause a Typhoon off the coast of Jakarta. Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston.