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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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Updating Your Seed Investors – Board Deck & Update Email Templates

View from Seed

Today I’m excited to announce the relaunch of our most popular resource ever: board meeting deck templates for seed-stage startups, now in conjunction with an investor update email template. Yet the landscape for the seed stage has evolved over that period. Download Board Deck Template .

Email 331
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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Phone Etiquette: Assess active listening skills and relationship-building abilities during phone conversations. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

Page Speed: Search engines favor faster pages for providing a better user experience, leading to lower bounce rates and potentially higher conversions. Cumulative Layout Shift (CLS): This is a metric that quantifies how much a page's content visually shifts around during load time.

SEO 78
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Pre-Seed: faster deck reviews, longer fundraising time

VC Cafe

While a lot of the focus is on getting the initial ‘IN’, if the startup progressed to next level it’s important to keep everyone engaged on the conversation/ round. What most improved your primary metric? Weeks to launch? Users/prospective users talked to in the last week? what have you learned from them?

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An Alternative to Board Decks Some Seed VCs Actually Prefer

View from Seed

Over the summer, based on feedback from our portfolio and the broader startup community, NextView created pre-formatted board deck templates for seed-stage startups — part of our Growth Guides series. As Rob Go wrote , board decks and board meetings can waste loads of time at the seed stage.

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Who Should be on Your Startup Board?

Both Sides of the Table

As per the chart above, I highly recommend keeping a founder dominated board at the seed stage. Whether the seed investor gets a permanent seat or a temporary seat will largely depend on: The size check they wrote (If it’s a $1.5m If your metric move immediate up-and-to-the-right? But it’s quite rare.