How To Identify & Improve Crappy UX Issues
MAY 29, 2014
Obviously, frustrating users isn’t the way to increase conversions. This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. These are the little things that can add up to the macro conversion.