Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

AUGUST 10, 2016

When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. Essentially, user state models allow you to measure quality, not just quantity.

NPV 48

NPV Metrics Retention San Francisco 48

The Next Web

DECEMBER 16, 2012

Income-based valuations consider aspects like CAPM (capital asset pricing model), IRR (internal rate of return), NPV (net present value), WACC (weighted average cost of capital), NCF (net cash flow), and GAAP (generally accepted accounting principles). The current traffic’s conversion rate and yield. Asset approach.

Valuation 128

Valuation NPV Net Present Value IRR 128

andrewchenblog.com

JANUARY 28, 2010

Do it right, and your conversion rates might be as high as 20%. After all, given that typical conversion rates are Cost per acquisition + Cost of service (paying & free) MatthewWarneford Hey Andrew! Do it wrong, and your LTV gets very close to zero. As for the cost of service, your mileage will vary.

CPA 51

CPA Retention Viral Acquisition 51