Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. day 1 retention). By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. Or Dropbox’s getting a new user to upload a file.
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