article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This topic leans primarily into the direction of conversion optimization that becomes increasingly important with the competition in the virtual environment. If you want to go one step further, your virtual assistants can deliberately harvest data necessary for your conversion teams. Assistance with sales reports.

Sales 185
article thumbnail

Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. This is why context – or viewpoint – is the critical next step in the market conversation. Let’s explore these three concepts further: 1.

B2B 170
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”. There are other factors involved in making your decision, such as: The complexity of the buying cycle.

article thumbnail

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

article thumbnail

Let’s talk Sales Strategy 2021

NZ Entrepreneur

One – Conversion Rates. Look at your conversion rates to see what’s working for your business in the post-Covid world: For your business as a whole. Which channels give the highest conversion rates for meetings/demos – both online and/or in-person? Three – Sales cycle. Across your channels.

Sales 55