7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers.

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7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. As with any resource or tool, you need to optimize your social media costs against a targeted return.

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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

10 Entrepreneur Shortcuts To Be Avoided At All Costs

Startup Professionals Musings

In the heat of scaling the business, it’s tempting to skip the cost and time of finding qualified job candidates, and enlist those close at hand, without paying them a competitive wage for the hard work and commitment you need. Focus on products and customers, and trust your accountant.

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7 Strategies To Reduce The Cost Of Finding Investors

Startup Professionals Musings

Thus it behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success. Weigh the cost of every pitch against the potential return. Thus it always costs money to raise money, so plan ahead.

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5 Costly Things Your Customer Support Should Probably Stop Doing

YFS Magazine

Did you know that 89% of consumers have stopped doing business with a company after experiencing poor customer service? Customer Service Grow customer experience marketing

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What is Bad Customer Service Costing Your Business?

Inc Startups

Research shows providing great customer service is as rewarding for customers as it is for your bottom line

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The Remarkable Cost Of Poor Customer Support On Your Bottom Line

Brandanew

Very many new and established businesses set up marketing, but rarely pay attention to customer support- in the way that it deserves. Poor customer support seems to be an epidemic, despite our progress in other areas. The Remarkable Cost Of Poor Customer Support On Your Bottom Line.

How Much Does Content Marketing Cost?

Brandanew

How much does Content Marketing cost is dependent on several factors including your existing properties. In this post I will try and go through some of the factors that the cost varies with. How Much Does Content Marketing Cost. What Do Content Marketing Costs Depend On.

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How to Manage Labor Costs for Your New Restaurant

Up and Running

Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you may be trying to cut costs, you still need to wow new customers with personalized attention in order to keep them coming back.

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Your 2016 Budget: A Cost And Analysis Guide For Business Owners

YoungUpstarts

Every year, dynamic markets, the state of the economy, and consumer demands change the requirements of a business and the costs of operation. The organizational workflow and schema must be considered in order to optimize internal efficiency, which ultimately reduces costs.

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How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. All of sudden what was an additional engineering and development effort now became a small, variable cost.

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR.

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Cut Costs & Make Customers Smile

Mike Michalowicz

Here is his note: Today I got a box from one of my customers and it had a bright green note inside that brought a BIG SMILE to my face. When it comes to keeping your customers informed about changes you’re making in your everyday business operations, you should be doing the same. I presume, the company went with the current “going green” trend as a way to justify keeping costs down. And they did it in a way that makes customers smile.

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“Customer First” Healthcare

abovethecrowd.com

While other industries often speak of being “customer centric” or “putting the customer first,” the U.S. healthcare system rarely thinks of the patient as a customer. healthcare market is the least customer centric of any customer service industry.

The 7 Most Frequently Underestimated Startup Costs

YoungUpstarts

The launch of a new company can cost between hundreds and millions of dollars, but what’s essential isn’t the amount of money you invest, but how you plan for and accommodate expenses. These are the seven most frequently underestimated costs associated with startups: 1.

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The Cost of Unhappy Customers (Infographic)

Inc Startups

Do you know how much angry customers are costing your business Eight out of 10 consumers won''t buy products from a company with negative reviews.

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Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.

7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

People who speak critically of co-workers, friends, and customers, are positioning them as scapegoats for later failure.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

How To Avoid Costly Mistakes When Staffing Your Finance Team

YoungUpstarts

Despite the massive scope of the fraud, customers ultimately didn’t lose a lot of money. That lack of control mixed with an environment focused on meeting goals at all costs leads to an incredibly volatile cocktail of paralysis and fear. by Michael Burdick, CEO of Paro.

The Cost of Customer Service Wait Times (Infographic)

Inc Startups

Poor customer service costs U.S. To build customer loyalty, avoid these mistakes companies billions every year.

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What You Can Do To Make Customer Care Your Most Effective Marketing Strategy

YoungUpstarts

What if improving your customer service was all it took to generate more sales and grow your business? No gimmicks, no flashy promotions, no big advertising campaigns; just a dedication to improve the way you treat your customers. All customers are special and deserve your attention.

4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm.

Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . Customer Development versus Design Thinking.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. Reduce litigation risks and support costs.

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Technology costs. Sales and marketing costs. Manufacturing cost and lead times.

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5 Techniques Every Startup Can Use to Retain Customers

Up and Running

As part of a startup business, you’ll know that there is no greater desire to win your first customer or your tenth customer. You’ll do whatever it takes to call a customer your own. It’s a neat analogy: Like customers, pets get stolen, escape, or get lost.

9 Ways To Learn From Your Customers Without Costing You A Fortune

Inc Startups

Not listening to your customer will eventually destroy your company. Here are a few ways to stop this from happening

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9 Ways to Lower Your Business Insurance Costs

Up and Running

With all the costs related to running a business, it makes sense to save money wherever you can. Insurance carriers want to insure responsible customers. You can reduce your final costs by paying up front.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The Case For Building Customer Personas Out Of Data-Driven Research.

The Hidden Costs of Customer Attrition

Inc Startups

It may surprise you just how much each lost customer is costing your business. Are you investing heavily to acquire new customers, while losing customers at an even faster rate? This meant that for each existing customer that left, the company needed to bring in 1.2

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation. How to Use Custom Reports. Many Google Analytics custom reports are configured incorrectly. Flat Table: This is one of the most common custom report types.

7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. business customer service entrepreneur relationship startup

The True Cost Of Poor Leadership

YoungUpstarts

While poor management has a financial cost, it also has a wider detrimental cost to a business, as well as individuals. So, what exactly is bad leadership costing your business and what can be done to safeguard against it? by Will Bridges, HR Consultant at Unum.

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. Segmenting Your Customer Database.

6 Steps To Refocus Your Business On Customer Delight

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Your competition is global, so today’s customers are demanding world-class service. Tie customer experience to all compensation and recognition.