Trending Sources

7 Strategies To Reduce The Cost Of Finding Investors

Startup Professionals Musings

Thus it behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success. Weigh the cost of every pitch against the potential return. Thus it always costs money to raise money, so plan ahead.

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7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. Customer acquisition cost.

The Remarkable Cost Of Poor Customer Support On Your Bottom Line

Brandanew

Very many new and established businesses set up marketing, but rarely pay attention to customer support- in the way that it deserves. Poor customer support seems to be an epidemic, despite our progress in other areas. The Remarkable Cost Of Poor Customer Support On Your Bottom Line.

How Much Does Content Marketing Cost?

Brandanew

How much does Content Marketing cost is dependent on several factors including your existing properties. In this post I will try and go through some of the factors that the cost varies with. How Much Does Content Marketing Cost. What Do Content Marketing Costs Depend On.

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5 Tips That Can Help Save Unnecessary Business Costs

Blogtrepreneur | Entrepreneur Blog

Want to save on unnecessary business costs? 1) Create a paperless office Make yours a paperless office, and you’ll soon save on your business costs. Aside from the cost of office stationery, like paper and ink cartridges, you’ll also save on postage costs too.

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How to Manage Labor Costs for Your New Restaurant

Up and Running

Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you may be trying to cut costs, you still need to wow new customers with personalized attention in order to keep them coming back.

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Your 2016 Budget: A Cost And Analysis Guide For Business Owners

YoungUpstarts

Every year, dynamic markets, the state of the economy, and consumer demands change the requirements of a business and the costs of operation. The organizational workflow and schema must be considered in order to optimize internal efficiency, which ultimately reduces costs.

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7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

People who speak critically of co-workers, friends, and customers, are positioning them as scapegoats for later failure.

4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm.

Cut Costs & Make Customers Smile

Mike Michalowicz

Here is his note: Today I got a box from one of my customers and it had a bright green note inside that brought a BIG SMILE to my face. When it comes to keeping your customers informed about changes you’re making in your everyday business operations, you should be doing the same. I presume, the company went with the current “going green” trend as a way to justify keeping costs down. And they did it in a way that makes customers smile.

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The Cost of Unhappy Customers (Infographic)

Inc Startups

Do you know how much angry customers are costing your business Eight out of 10 consumers won''t buy products from a company with negative reviews.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

The Cost of Customer Service Wait Times (Infographic)

Inc Startups

Poor customer service costs U.S. To build customer loyalty, avoid these mistakes companies billions every year.

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6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

5 Techniques Every Startup Can Use to Retain Customers

Up and Running

As part of a startup business, you’ll know that there is no greater desire to win your first customer or your tenth customer. You’ll do whatever it takes to call a customer your own. It’s a neat analogy: Like customers, pets get stolen, escape, or get lost.

9 Ways To Learn From Your Customers Without Costing You A Fortune

Inc Startups

Not listening to your customer will eventually destroy your company. Here are a few ways to stop this from happening

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How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. All of sudden what was an additional engineering and development effort now became a small, variable cost.

9 Ways to Lower Your Business Insurance Costs

Up and Running

With all the costs related to running a business, it makes sense to save money wherever you can. Insurance carriers want to insure responsible customers. You can reduce your final costs by paying up front.

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Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. Reduce litigation risks and support costs.

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation. How to Use Custom Reports. Many Google Analytics custom reports are configured incorrectly. Flat Table: This is one of the most common custom report types.

The True Cost Of Poor Leadership

YoungUpstarts

While poor management has a financial cost, it also has a wider detrimental cost to a business, as well as individuals. So, what exactly is bad leadership costing your business and what can be done to safeguard against it? by Will Bridges, HR Consultant at Unum.

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Technology costs. Sales and marketing costs. Manufacturing cost and lead times.

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Are Grammar Mistakes Costing You Money?

ConversionXL

Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. friendly customer service or text full of typos and factual errors). Spelling Errors Cost Companies…Millions?

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7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. business customer service entrepreneur relationship startup

How To Create Customer Personas With Actual, Real Life Data

ConversionXL

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The Case For Building Customer Personas Out Of Data-Driven Research.

The Hidden Costs of Customer Attrition

Inc Startups

It may surprise you just how much each lost customer is costing your business. Are you investing heavily to acquire new customers, while losing customers at an even faster rate? This meant that for each existing customer that left, the company needed to bring in 1.2

6 Steps To Refocus Your Business On Customer Delight

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Your competition is global, so today’s customers are demanding world-class service. Tie customer experience to all compensation and recognition.

8 Ways to Market to Customer Emotion as Well as Logic

Startup Professionals Musings

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. Be willing to stretch the imagination of your customers.

7 Ways Smart Startups Tune In To Customer Feedback

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Smart Entrepreneurs Know Customer Buying Moments

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This new world is all about empowered customers.

4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Customers expect personalized messages, delivered to them wherever they are.

Creative ways to scale SMB customer acquisition

StartupCFO

But… The challenge with SMB as a customer segment is that each customer is small. It might be easy to get your first few customers. The bigger you get, the higher your customer acquisition costs go. Many startups begin life selling to small business (SMB).

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Campaign Cost Analysis. Campaign Cost Analysis.

Financial Freedom Is Costing You Your Life

Mike Michalowicz

It doesn’t take long before you realize the customers are the true bosses. Entrepreneur Strategies Mindset Money Strategies american tourist and mexican fisherman cost of life financial freedom trade offFinancial Freedom? I love money.

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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This concept is illustrated in the heuristic below: Value force outweighs cost force. The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6

Customer Says, 'It Costs Too Much.' Here's How to Answer

Inc Startups

There's a point in nearly every sales situation where the customer says something like "it costs too much" or "the price is too high." If the customer's response is "no" or "maybe," price is not your only problem and may not even be the problem.

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Keeping Startup Costs Low: Three Ways To Manage It

YoungUpstarts

Costs are one of the main reasons why many businesses fail, with the price of upstart fees, management fees, buying stock, paying staff and marketing always on the rise. Here are our best tips for cost-cutting during your business’ start-up period: Grants and Business Loans.

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