The Next Web

AUGUST 10, 2013

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Look no further than below and you’ll find a list of 13 excellent UX tips from startups like Square, Path, Uber and more.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Both Sides of the Table

OCTOBER 11, 2011

Do they have a tighter integration with Facebook and therefore are getting lower-cost customer adoption – fix that. What guerilla tactics do you want to use? If so, what are you going to do abou that? Did they crawl through Craigslist spamming people to acquire customers more rapidly? What’s fair game? What’s not?

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

ReadWriteStart

APRIL 1, 2011

We discussed guerilla p.r., I wasn't convinced about the assumptions of the business - there are too many gaps and flawed assumptions around the source and the cost of the data upon which the product is built. product reviews through blogs, as well as SEO, blogs, and social media marketing.

India 119

India Guerilla Entrepreneur New Zealand 119

crowdSPRING Blog

JUNE 13, 2013

20 Innovative examples of guerilla advertising | Desizn World – [link]. Good insight in breakdown of the costs to host Mozcon (which apparently has never been profitable) | by ERica McGillvray – [link]. Collection of Free Photoshop Patterns – [link]. 30 Popular Movie Posters Design to Inspire You – [link].

Social Media 95

Social Media Small Business Design Media 95

Startup Professionals Musings

SEPTEMBER 26, 2014

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Up and Running

SEPTEMBER 8, 2016

Can I afford the cost of any adjustments that need to be made? Start doing guerilla marketing. Is there a space I can make “my own” in my home? Is there enough physical space? Is this the right working environment for me? Are there adjustments I will need to make to create this personal workspace? Is my family OK with this?

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Professionals Musings

MARCH 3, 2018

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. This Guerilla Innovation post is about the amping up part. So, “How might we…reduce the cost of this marketing program idea” See, you’re teeing up the problem to be solved. You have to amp those ideas before you start marketing and selling.

Guerilla 85

Guerilla Small Business Audience Programming 85

Feld Thoughts

OCTOBER 1, 2018

But when a mysterious woman in colorful tights and combat boots begins following her, Plum falls down a rabbit hole into the world of Calliope House — an underground community of women who reject society’s rules — and is forced to confront the real costs of becoming “beautiful.” The consequences are explosive.”

Restful 106

Restful Guerilla Alaska Silicon Valley 106

Startup Professionals Musings

NOVEMBER 1, 2015

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Gregg Fraley, Author of Jack's Notebook

JULY 15, 2014

It can’t tell you how a collapsing mono-culture in bananas could lead to a dramatic change in many products cost basis, or a shift towards dairy products for breakfast. Big Data can’t tell you there is a good chance there will be a blight in banana production.

Guerilla 91

Guerilla Analytics Mobile Design 91

The Startup Magazine

FEBRUARY 23, 2018

Marketing costs can be pricey, but marketing your startup is important if you want to make people aware you exist. You can also try some guerilla marketing efforts for your business too, as those can be relatively cheap. If you find your prices are too high or too low, it could run you out of business. Mistake #4: No marketing.

Guerilla 63

Guerilla Startup Social Media Naming 63

www.inc.com

JULY 9, 2010

Related Tools "At Will" Policy Employment Application Required and Recommended Posters and Handouts Suggested Links Twitters Capital City is New York, Report Finds JetBlues Terminal Five: Overrated The High Cost of Cyber Attacks Employees are valuable. So are referrals.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

David Teten

OCTOBER 1, 2015

During this process, we start opening up our tight network of product, data/growth and design advisors to help; what at OAB, we like to call Guerilla Development. In exchange for equity, we discount the project cost, which is already low because we offshore most of our development, by 10-15%.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2014

Let’s get behind raising the minimum wage in Silicon Valley.

Silicon Valley 85

Silicon Valley San Jose Indiana Alabama 85

infochachkie.com

DECEMBER 5, 2011

DoubleClick’s Guerilla Marketing Legacy. |. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs 21 comment(s). Kevin O’Connor Discusses The Secrets Of Success. |. 5 Comments. 6 Comments. No Comments. 2 Comments. 2 Comments.

Naming 40

Naming Technical Review Product Product Name 40

Small Business Force

AUGUST 31, 2011

You have to think of yourself as a guerilla warrior, always outmanned and outgunned by larger competition. And niches are where entrepreneurs, as guerilla warriors, can best fight their battles, "own the high ground" and the path to long-term success! By their very presence, they give credibility to the market. He's been there.

Guerilla 34

Guerilla Marketing Revenue Cost 34

Gregg Fraley, Author of Jack's Notebook

FEBRUARY 13, 2013

The complexity and issues that created my interest in the forensics of the loss of what most would consider to be core competencies for any first world country, came after great cost and the final realization I was back in the manufacturing business whether I liked it or not. And after all it was in my background.

Technical Review 102

Technical Review Engineer United States Government 102

Up and Running

APRIL 18, 2016

On the one hand, a travel business can be fairly inexpensive to start, and you can often get away with limited staff and little upfront cost. Luckily, your starting costs should be fairly low: You won’t have expensive equipment to buy, and you probably won’t need extensive space in the beginning.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60

infochachkie.com

SEPTEMBER 24, 2011

For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. Unlike employee training costs, which can typically be spread over years of service, the relative return from training a consultant is modest and pricey. Strategic Planning (24). Team Building (23). Interviews.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Scott recommends making those processes as cost-efficient and profit-rich as possible. Improve the profit-drivers you already have in place to maximize cost-efficiency and increase profit. 5) Scott Hallman. 6) Melinda Emerson.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56

Small Business Force

AUGUST 31, 2011

You have to think of yourself as a guerilla warrior, always outmanned and outgunned by larger competition. And niches are where entrepreneurs, as guerilla warriors, can best fight their battles, "own the high ground" and the path to long-term success! By their very presence, they give credibility to the market. He's been there.

Guerilla 20

Guerilla Marketing Revenue Cost 20

YoungUpstarts

OCTOBER 16, 2017

The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. by Nate Vickery, editor-in-chief of Bizzmarkblog.com. New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. This doesn’t have to be bad at all. Undercover marketing.

Flash 142

Flash Marketing Stealth Social Media 142

Up and Running

AUGUST 5, 2014

If you’re going to be selling physical products, Lauren Fritsch, founder of Let Them Wear Green , a company more famously known for selling Lauren’s signature scent, Adalene Love Perfume Balm, has shared some very useful tips with us: Understand your costs. Just about everything has potential.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Scott recommends making those processes as cost-efficient and profit-rich as possible. Improve the profit-drivers you already have in place to maximize cost-efficiency and increase profit. 5) Scott Hallman. 6) Melinda Emerson.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

Pascal's View

OCTOBER 18, 2008

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.  I excerpt a portion of his letter below: This is surely a time for companies to pay meticulous attention to detail, particularly their cost structure. .

Guerilla 28

Guerilla Venture Capital United States PR 28

BeyondVC

JUNE 2, 2004

What used to cost millions now now costs a fraction of that. The smart and seasoned entrepreneurs now have more outlets for guerilla marketing (blogger community is a new and great one). If you combine that same developer who is now seasoned with better technology, you get a great headstart in building new products.

Web 60

Web XML Guerilla RSS 60

ConversionXL

AUGUST 4, 2020

To succeed, you need to tie your improvements directly to revenue, reduced churn , lower operational costs, etc. You could use quick-and-dirty guerilla research methods (e.g., They don’t measure the impact of their work in commercial terms. You do CX a disservice if you focus only on metrics like NPS.

SQL 117

SQL Software Review Agile Metrics 117

Gregg Fraley, Author of Jack's Notebook

JUNE 27, 2017

Cost savings by not paying outside consultants to facilitate innovation process. Proactive addressing of emerging challenges and opportunities. Clear understanding of the specifics of managing innovation projects, including team formation. Measurable processes and results to improve. More ideas and better ideas.

Denver 0

Denver Colorado Framework Hosting 0

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? They are many more examples.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

crowdSPRING Blog

JULY 12, 2016

The cost per hour goes down if you buy in greater quantities, too. Insert one of those puppies into a Pokéstop, and rare Pokémon will be attracted to the location for 30 minutes. That’s 14 hours of Pokémon Go traffic at your location, and you’re paying $1.43 an hour for it. That’s some cheap marketing.

Social Media 48

Social Media New York Mobile Media 48

Gregg Fraley, Author of Jack's Notebook

JANUARY 30, 2019

Cost savings by not paying outside consultants to facilitate innovation process. More efficient management of innovation projects, including team formation. Measurable processes and results, and smarter risk taking. More ideas, better ideas, and tools for amping and refining ideas.

Framework 11

Framework Agile Georgia Lean 11