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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create, and these are only the beginning. That’s a double death wish. Marty Zwilling.

Viral 348
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Build Predictable Startup Models by Forming an Agency

ReadWriteStart

Startup studios continue to grow in popularity as incubators for new businesses. Rather than simply launching one startup, the startup studio model creates an organization whose business is launching startups. These can then be repeated and improved on with each successive startup.

Incubator 188
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. Things will cost more than you expect. They understand startup realities. You will make mistakes.

Burn Rate 258
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Tech Industry Hiring In Canada Continues To Grow

YoungUpstarts

In 2018, Canada had a record-low unemployment rate and as a result we are seeing more companies, startups and online-based businesses dedicated to serving the niche-jobs industry. This has shown that the state of hiring within the Canadian tech industry in current cities and emerging cities are growing. Job sites such as BCjobs.ca

Canada 149
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

SDR Strategy & Model Checklist In the intricate world of sales development, finding the balance between art and science is crucial for a startup's success. If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.