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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. SEO brings in free traffic without an exact cost, and CRO converts them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. In both cases, don’t do anything special or different for Googlebot.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. They’ve also made Paid Search the default channel for any links that are tagged as CPC or PPC, which most of you probably use for your pay-per-click advertising on social media. It’s not your fault.

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7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Captchas Might Be Costing You Leads. For example, instead of forcing everyone to enter their country or search for it in a long dropdown list, why not just suggest the country they’re visiting the website from based on their IP address? Image Source. In the vast majority of instances, this default value will be correct.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. We’re considering doing SEO and PPC as well as cold calling to generate leads. I become obsessed with the industry.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. How much can a bad form cost you? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Preferences, intents, etc. change based on location and culture. You can personalize just by understanding the markets. Image Credit.