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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year.

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Efficient Methods For Boosting Startup Revenue

YoungUpstarts

Though you may not have much to work with now, if your startup is to succeed, you must work consistently at finding and executing plans to increase your revenue. Review the Costs of Products or Services. Partner with Other Businesses. Here are a couple of suggestions. Give it Time and Remain Consistent.

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Praying to the God of Valuation

Both Sides of the Table

We had nascent revenues, ridiculous cost structures and unrealistic valuations. I learned to avoid unnecessary conferences, avoid non-essential costs and strive for at least a neutral EBITDA if for no other reason than nobody was interested in giving us any more money. Until we weren’t.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. The cost of social media done well is low. Marty Zwilling

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? And how much will it cost to win them? Apply costs to each channel. Finally, review the numbers with your partners. R : Revenue - Can you monetize any of this behavior?

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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. This may require you selling exclusivity, doing channel development, or alliances with new partners. Don’t forget to address the risks and cost of doing nothing.

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