Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 38

Cost Marketing Audience Media 38

Agile VC

APRIL 17, 2011

Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Revenue Per Query: $269 RPM (revenue per 1,000 searches). Pre-IPO Funding History: Kayak has raised approximately $235M in VC funding to date. What’s Your Favorite Future?

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

semanticuniverse.com

MARCH 9, 2010

Web technologies are no different; the syndication formats RSS and Atom were the subject of a bitter format war starting around the year 2000. The Semantic Web standards - RDF, RDFS, OWL, SPARQL, and SKOS are new technologies whose proponents hope will be adopted on a wide scale. Things that are easy to learn are easier to adopt.

Semantic 40

Semantic Web Technology HTML 40

Startup Lessons Learned

OCTOBER 20, 2008

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. Those are the kinds of indefinite costs that make our team grind to a halt over time. First of all, its a myth that cutting corners saves time.

Software Review 164

Software Review Engineer Management Technical Review 164

Both Sides of the Table

APRIL 12, 2015

DataSift was never built on a single platform and never desired or expected to be Twitter’s re-syndication provider as its sole business. Never mind that Twitter in writing specifically asked us to build this re-syndication product with them and that every step of the way encouraged us to build out the service. billion people.

Syndicate 150

Syndicate Syndication Semantic Artificial Inteligence 150

ConversionXL

SEPTEMBER 6, 2018

Neglecting those visitors, on the other hand, may cost you easy sales. If you’re not desperate to hire and you syndicate your job listings through other sites, there’s no reason to take up valuable real estate with a page whose presence relies on signals from non-customers: Jobs pages have tons of user signals—but low ROI—for brand queries.

Curation 100

Curation Conversion Search Mobile 100