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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Cost per action (CPA).

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Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

A lot of startups fail within the first few months due to some commonly acknowledged culprits – picking a bad time to scale, running out of operating capital, lack of a steady customer base, high customer acquisition cost, and low to nonexistent repeat business. Which one takes longer and which one costs more?

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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Per-unit cost less cost of goods sold is your gross profit or margin. Project based on your market size how many widgets you will sell in every channel.

Forecast 290
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How and Why to Manage Cash Flow

Up and Running

You think about what it’ll cost to manufacture your widgets, how many widgets you can sell, and how much you can sell them for. All our training results in the equation business = sales – costs and expenses = profit. Sell a widget . And so on … sell three widgets . Sell a widget on terms .

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How to Manage Supply Chain Planning Like a Pro

YoungUpstarts

On an elementary level, this translates into efficient manufacturing at a lower cost. Too many startups mistakenly believe that their “widget” comes from one source. Learn how these disjointed sources of materials affect your supply chain costs and cause potential delays.

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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Quantify overhead costs.

Forecast 369
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But of course it wasn’t always so and many online companies gamed the system by paying third-party firms to build link networks of websites set up by hand in low-cost countries to drive up the PageRank of websites. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.

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