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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

But, some common KPIs for ecommerce websites can be CPA, Conversion Rate, Unique Pageviews, Time Lag and Path Length, Task Completion Rate etc. Ex: The average mobile traffic for newspapers in Croatia is 88%, but our Croatian newspaper only gets 18%. It will help you do better, and you'll use it. It's just not a KPI.