Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per action (CPA).
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.” Cost per action (CPA).
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Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).
Up and Running
MARCH 14, 2017
You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 4: Email test campaigns. See Also: The History of Lean Planning.
searchengineland.com
MAY 30, 2012
For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. “Now, imagine we purchase a list of restaurant emails and want to append our huge database with those emails … how would we go about doing this?” Daily Email: Got a tip?
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.
ConversionXL
FEBRUARY 26, 2020
If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which email campaign was this link in? Browser bookmarks or directly entered URLs.
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