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Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. If audience building is a priority, email subscribers should be an important metric. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable).

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

CPA 72
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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[INTERVIEW] Mark Attanasio, Toronto Financial Services Executive, Managing Partner Of Hillcrest Merchant Partners

YoungUpstarts

It’s taken the Toronto executive from the world of Big 3 Accounting (as a CPA with PricewaterhouseCoopers in his early career) to Investment Banking(National Bank Financial) and capital markets (co-founding Eight Capital after leading the management buyout of Dundee Capital Markets). You also talk about challenges to entrepreneurs.

Partner 100
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Business Prenup: What To Do Before You Start A Company With A Partner

YoungUpstarts

A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. For example, an attorney can assist with issues concerning corporate formation (such as the pros and cons of corporations, limited liability companies and other structures) that may impact liability.

Partner 160