Both Sides of the Table

APRIL 19, 2011

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

YoungUpstarts

MAY 17, 2017

The next thing that you need to target here are referrals from news agencies, PR firms etc. CPC and CPA of social media ads. A simple way to get going with this list is asking yourself or your team that “What query would someone enter into the search bar to find your business?”. For B2B business the metrics you could be targeting are.

Marketing 114

Marketing Social Media B2C B2B 114

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Occam's Razor

SEPTEMBER 24, 2012

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). An additional prove value scope can also be: Cost savings.

Metrics 165

Metrics Advertising Marketing Social Media 165

Austin Startup

APRIL 10, 2017

When you’re truly bootstrapped, you don’t have the couple of hundred dollars to shell out to someone to do your companies taxes, or go to that pitch event, or hire someone to help you get PR. I got my taxes done by a CPA while I helped him redo his website.

Bootstrapping 54

Bootstrapping CPA Cofounder PR 54