Startup Professionals Musings

JUNE 4, 2021

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). Tracking and performance reporting.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225