The Startup Magazine

OCTOBER 14, 2021

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. TSM: What inspired you to start Taxfyle? I figured if I was having that issue, other people might be, too.

CPA 137

CPA Founder Vertical North America 137

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Make sure your digitally native vertical business is smart and secure, by getting the right ecommerce platform.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

abovethecrowd.com

JULY 8, 2010

“It’s funny how fallin feels like flyin, for a little while…” - Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software. ITA owns a primarily B2B airfare search and pricing system called QPX.

Vertical 51

Vertical Revenue B2B Search 51

Duct Tape Marketing

NOVEMBER 12, 2019

So for instance, I know a printing company that has 11 different salespeople, and each one of them is going after a different vertical market, a target market. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

Occam's Razor

FEBRUARY 26, 2008

Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. You can use benchmarks such as the one dutifully provided by the Fireclick Index.

Management 68

Management Analytics San Diego Web 68

andrewchenblog.com

JANUARY 28, 2010

CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.

CPA 51

CPA Retention Viral Acquisition 51

Occam's Razor

MARCH 7, 2016

But, some common KPIs for ecommerce websites can be CPA, Conversion Rate, Unique Pageviews, Time Lag and Path Length, Task Completion Rate etc. Did you notice I'm using the borders to "guide" your eye to look vertically? It will help you do better, and you'll use it. It's just not a KPI. So, what's a KPI?

Analytics 60

Analytics Marketing Metrics Audience 60