Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

If you are in Croatia, you might not have very good CI data for your country (you'll have to make do with relaxing on your world-class beaches that are the envy of the world!). Getty is the fourth green line. Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

Ex: The average mobile traffic for newspapers in Croatia is 88%, but our Croatian newspaper only gets 18%. So, here's that story, framed as simply as possible… The one self-critique I have to make here is that green is not necessarily the best color to use as Mr. Trump's performance is not really green (as in green is good).

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

Are you a whale-load more scared as you contemplate the red and the green? UK, Romania, Bulgaria and Croatia. I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). There is something magical about taking the tons and tons of complexity that lurks in our data, being able to find the core essence, and then illustrate that simply.