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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

“Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. CTO, VP of HR) in the customer organization. CTO, VP of HR) in the customer organization.

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Accel APX conference: short take aways

Cracking the Code

gathered at the event. It is not very polished but was designed for a fast read.

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Digital Revenue Expert – Vince Thompson

SoCal CTO

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Our current focus is Actors and Actresses and we are moving into other verticals.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.

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He's Only in Field Service

Steve Blank

I vividly remember the sales guy saying, “It’s only some kid in field service. Some sales guy who was too busy to take the meeting was probably retired in Maui on the commissions. Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story.

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Our Investment in One Jackson: Fresh, Yet Familiar

Genuine VC

Her co-founder and CTO Yee Lee worked with both my partner Lee Hower and myself (at PayPal and Venrock, respectively). children’s apparel annually, and online retail sales overall are growing 10% year over year. And Board Member James Reinhart is already part of the NextView family, as CEO of portfolio company, thredUP.

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How to Make Mobile eCommerce Convert: What???s Effective In Mobile Design Right Now

ConversionXL

One way to get around this is for sites to have a native app, which (depending on the vertical) has the user perpetually logged in, or requires the user to login before the purchase is finally made. A simple example of this is flash sales, which take advantage of the immediacy and personal nature of a smartphone.

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