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The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

In the 21st century you need a scorecard to keep track of the threats: Russia, China, North Korea, Iran, ISIS in Yemen/Libya/Philippines, Taliban, Al-Qaeda, hackers for hire, etc. Horizon 2 ideas extend a company’s existing mission model and core capabilities to new stakeholders, customers, or targets.

Community 212
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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

DMS: I’ve said for years now that marketing is creating content that will reach many people at once fails at using that exact same content to curate that content one buyer at a time. You know, you’ve got North Korea over here, and you’ve got the U.S. DMS: No it’s a custom-made Doug Irwin guitar.

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