How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. Build Non-Ad-Based Revenue.
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