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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So PPC (pay-per-click) advertising on social networks has performed poorly to date. So why not put up those Halloween Costume ads when I’m on Facebook? It turns out that when I’m there I don’t have the same intent to purchase as I did on my Google search. Why am I excited about in-stream advertising then?

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My "Aha" Moment in San Francisco

Growthink Blog

To large part because of gatherings like this - where the best SEO, SEM / PPC, landing page, copy-writing, and e-mail marketing strategies, tactics, and techniques are shared and then used (and in volume) by creative and aggressive marketers worldwide - it is more challenging than ever to attract new customers online.

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10 Practical Uses for Landing Pages

Duct Tape Marketing

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. Let me restate that another way – landing pages can be used by any business whether you sell products from your website, want people to make an appointment to meet or are trying to drive people into your store for your holiday sale. crowd rank.

PPC 74
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Winning the Game of Search with Tools

Duct Tape Marketing

Raven Tools: SEO Software, Social Media, PPC & Marketing Tools by Raven. I wonder if you might add or share your favorites. SEO Tools for Small Business. Listly by John Jantsch. SEO Tools for Small Business. List of the best SEO tools for small business marketing. crowd rank. Scribe: Content Optimization Software for Online Marketing.

Search 69
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Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps in content curation tools like Storify are providing relevant context for content. Apps inside social networks are providing answers.