Social Media is a Boon to Startups Who Do It Right
Startup Professionals Musings
FEBRUARY 1, 2012
The same messaging rules that apply to classic public relations and branding apply to social media. Find the right people to staff your campaign and curate its content and evolution. Research your target market to find out who they are and how to reach them. Producing weak, unfocused, or unhelpful content.
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