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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why. Lessons Learned.

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? They almost always fail for lack of customers.

Engineering a Regional Tech Cluster-part 3 of 3 of Bigger in Bend

Steve Blank

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. University.

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. A few successful ones do all these things. Written by Chris F.

When Hell Froze Over – in the Harvard Business Review

Steve Blank

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. project. Lessons Learned.

B2B Customer Development

Market by Numbers

The number one problem with Customer Development in B2B environments is that startups begin the Customer Development process too late.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Here’s how.

Customer Development Biases

Market by Numbers

I haven’t weighed in on Customer Development thoughts for several hours, so it’s about time. Let’s go through these.

Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

For the first 75 years of the 20 th century, when capital for new ventures was scarce, the smartest engineering talent went to corporate R&D labs.

The Business Model Canvas Gets Even Better – Value Proposition Design

Steve Blank

Teaches you how to use Customer Development to test it. Integration with Customer Development and Lean Startup. Buy it.

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

The 9 boxes of the canvas let you visualize all the components needed to turn customer needs/problems into a profitable company. —-.

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Gore , I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation.

Lean 154

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. Here’s how.

Agile 155

Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

Hacking for Defense is a new course at Stanford’s Engineering School in the Spring of 2016. Why? . Army, Navy, Air Force, Marines, CIA, NSA.

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Hacking For Defense In Silicon Valley

Steve Blank

developed a new strategy in the late 1970’s to counter the Warsaw Pact. Lead, follow or get the heck out of the way. In peacetime the U.S.

How To Find the Right Co-Founders?

Steve Blank

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup.

How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

Other than measuring engineering progress, there’s no standard language to communicate progress. Here’s John’s story. But the ‘ah-hah!’

How To Think Like an Entrepreneur: the Inventure Cycle

Steve Blank

Tina is Professor of the Practice at Stanford University School of Engineering, and Executive Director of the Stanford Technology Ventures Program.

Time For Founders School

Steve Blank

1:46: The Differences: Accounting, Engineering & Sales. 1:49: Use Customer Development to Test Your Hypotheses.

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. Waterfall – The Customer View.

The Lean LaunchPad Online

Steve Blank

Experienced entrepreneurs kept finding that no business plan survived first contact with customers. Now you too can take this course.

Lean 155

Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. What’s Different.

Oregon 144

How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.

An MVP is not a Cheaper Product, It’s about Smart Learning

Steve Blank

Customer Discovery on Farms. This team got my attention when they said, “Let us tell you about our conversations with potential customers.”

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We built wireframes as a Minimum Viable Product to elicit feedback and began showing them to customers during our interviews. Not quite….

Eureka! A New Era for Scientists and Engineers

Steve Blank

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. Yet this system isn’t perfect. Until today.

Innovating Municipal Government Culture

Steve Blank

Innovation Leadership – How to develop innovative teams and culture. Customer Development Lean LaunchPad Teaching —-. Today.

Search versus Execute

Steve Blank

When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 154

Smart Start for your Startup

VC Cafe

On one hand, it''s never been easier to launch a startup. On the other hand, the chances of success seem to be ever decreasing.

SEM 40

Doubling Down On a Good Thing: The National Science Foundation’s I-Corps Lite

Steve Blank

By focusing on hypothesis testing, the Lean LaunchPad had actually developed something akin to the scientific method for entrepreneurship.

SBIR 109

Careers Start by Peeling Potatoes

Steve Blank

Wrote technical manuals and taught microprocessor design (to customers who knew more than I did.) KP – Kitchen Patrol. Solutions From Hands On.

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

For example, customers usually have a good intuitive understanding of the problem they have. At Aster Data Systems, Ajeet and his team ran into challenges trying to transition their product to mainstream customers: We had a lot of success working with large web companies. We were mostly selling our product to engineers.

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

For example, customers usually have a good intuitive understanding of the problem they have. At Aster Data Systems, Ajeet and his team ran into challenges trying to transition their product to mainstream customers: We had a lot of success working with large web companies. We were mostly selling our product to engineers.

Sometimes It Pays to be a Jerk

Steve Blank

Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product.

Who’s Doing the Learning?

Steve Blank

What if a buyer asks, can you make a custom version of your product? Bettina said, “We want to drive customer demand into our channel.”

PR 147

Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. Filed under: Customer Development.