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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why. Lessons Learned.

Time For Founders School

Steve Blank

After weeks honing the script and days of filming, I’m honored to present the “ Startups ” section of Founders School.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? Are We Missing A Founder? Customer Developmen

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? They almost always fail for lack of customers.

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. A few successful ones do all these things. Written by Chris F.

B2B Customer Development

Market by Numbers

The number one problem with Customer Development in B2B environments is that startups begin the Customer Development process too late.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Here’s how.

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. Here’s how.

Agile 155

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Gore , I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation.

Lean 154

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

Other than measuring engineering progress, there’s no standard language to communicate progress. Here’s John’s story. But the ‘ah-hah!’

Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Founders Pad.

Oregon 144

The Lean LaunchPad Online

Steve Blank

Experienced entrepreneurs kept finding that no business plan survived first contact with customers. Now you too can take this course.

Lean 155

How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.

An MVP is not a Cheaper Product, It’s about Smart Learning

Steve Blank

Customer Discovery on Farms. This team got my attention when they said, “Let us tell you about our conversations with potential customers.”

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We built wireframes as a Minimum Viable Product to elicit feedback and began showing them to customers during our interviews. Not quite….

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. Dakin Sloss , co-founder of Tachyus , which offers predictive analytics and quantitative optimization for the petroleum industry.

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. Dakin Sloss , co-founder of Tachyus , which offers predictive analytics and quantitative optimization for the petroleum industry.

Search versus Execute

Steve Blank

When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 154

Doubling Down On a Good Thing: The National Science Foundation’s I-Corps Lite

Steve Blank

To address this problem, the NSF collaborated with Steve Blank to adapt his Lean LaunchPad class at Stanford for NSF-funded founders. Summary.

SBIR 109

Entrepreneurs as Dissidents

Steve Blank

But some small segment of founders are truly artists – they see something no one else does. Customer Development Family/Career/Culture

Who’s Doing the Learning?

Steve Blank

What if a buyer asks, can you make a custom version of your product? Bettina said, “We want to drive customer demand into our channel.”

PR 147

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

A founder’s conviction will help get a startup off the ground. The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Andy Cunningham , founder and CEO of Cunningham Collective. Filed under: Customer Development.

9 Deadliest Start-up Sins

Steve Blank

Assuming you know what the customer wants. Founders, presuming they know their customers, assume they know all the features customers need.

Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

If you’re a technical startup founder, one of the painful lessons is that it’s not enough just to build a great product. Tiffani Bell.

China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

Though they’re familiar with technology in the valley, I picked up some important cultural difference from students and startup engineers I talked to.

China 144

Open Source Entrepreneurship

Steve Blank

I teach potential founders a hands-on, experiential class called the Lean LaunchPad at Berkeley, Stanford, Columbia and Caltech. customer development. agile engineering. Some general customer development slides click here. The Founder’s Workbook. Customer Development Lean LaunchPad Teaching

Entrepreneurs are Everywhere – Show No. 16: Wayne Sutton and Dave Kashen

Steve Blank

And a company culture and values need to be design and engineered just like the product. . Dave Kashen , co-founder and CEO of Worklife.

Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Each sale requires us to handhold the customer and takes way too long to close. Startups are the search to find order in chaos. Steve Blank.

Agile 90

Entrepreneurs are Everywhere Show No. 23: Nina Tandon and Brandon McNaughton

Steve Blank

Brandon McNaughton , co-founder and CEO of Akadeum Life Sciences cell sorting technology company. Customer Development SiriusXM Radio Show

Why Too Many Startups (er) Suck

Steve Blank

Either way, the “hurdle” for successful, scalable startups is high, and it gets higher every day as customer acquisition challenges continue to increase. There’s just no other way but, as Steve Blank has said for a decade, to “get out of the building” and talk to the only folks who matter—your customers. Customer Development

Reinventing Life Science Startups – Medical Devices and Digital Health

Steve Blank

One would think that designing a medical device would be a simple engineering problem, and startups would be emerging right and left. The U.S.

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

A founder’s conviction will help get a startup off the ground. The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Andy Cunningham , founder and CEO of Cunningham Collective. Filed under: Customer Development.

Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. ——-.

Entrepreneurs are Everywhere Show No. 37: Michael Ingle and Graeme Gordon

Steve Blank

Michael Ingle , founder of Clean Sleep mattress sanitizing service. I went out and talked to customers, friends. Michael Ingle.

When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

I talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine. business).

Entrepreneurs are Everywhere Show No. 26: Javier Saade and Hillary Hartley

Steve Blank

government is the biggest spender and the biggest investor in research and development in the world. And some of it could be in development.

SBIR 62

You’ll Be Dead Soon – Carpe Diem

Steve Blank

Bob had taken to heart the business model canvas and Customer Development lessons. After graduating he put together a prototype and had quickly marched through Customer Discovery , iterating his product with the help of CIOs and Fortune 1000 IT departments. Bob started hiring second rate developers. Steve Jobs. Takeoff.