Steve Blank
NOVEMBER 23, 2009
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.
Steve Blank
APRIL 3, 2012
We now know how to teach entrepreneurs how to think about business models and use customer development to turn hypotheses into facts. It All Just Came to Me In a Flash. I’m feeling guilty because I was using Customer Development and the Startup Owners Manual until I had that insight. ————-.
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Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. And he gave them all early access to our prototypes for reaction. Back then it seemed foreign.
Startup Lessons Learned
NOVEMBER 7, 2008
One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur). The thing is, these companies are not like Nguyen’s Color.
The Startup Magazine
JUNE 4, 2019
Over time, hardware manufacturers have produced storage devices of all kinds from floppy disks to flash disks and memory cards. Oracle aims to help customers develop their operations and enhance their experience with the cloud. Oracle helps the customer get started by familiarizing them with the available cloud options.
The Equity Kicker
MAY 12, 2015
In conversations with customers they discovered that was a bad idea, but also learned that farmers have a problem with weeding fields of carrots. Through more customer development they found that thinning lettuces is a bigger problem, and LettuceBot was born. a change of channel or customer segment).
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