Customer Development Founder Metrics Retention 
View from Seed
OCTOBER 24, 2019
As seed rounds have atomized, it’s not uncommon for founders to raise 3 or even 4 rounds prior to a series A. The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. Founders with limited experience. should be avoided.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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Steve Blank
DECEMBER 17, 2009
Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. I called the founder and noted that there are SAT tests that are shorter than the survey. Customer Development suggests that founders have continual and timely customer, channel and market information.
View from Seed
SEPTEMBER 11, 2019
Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. For consumer companies this is usually around user acquisition, engagement, and retention. B) Post-Product Companies.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.
Startup Lessons Learned
JULY 3, 2009
The same has been true of an unfortunate number of startups, they manage to generate a lot of hype, raise a lot of money, and sometimes make some of their investors, employees, or founders rich. bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. Use some customer development to find out.
Startup Lessons Learned
JANUARY 2, 2009
The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer. Retention cohort analysis. Funnel averages over time.
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