Customer Development, IP and Product

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

Intellectual Property

Intellectual Property Lean IP Open Source

The high road to building an enterprise SaaS company

The Next Web

JUNE 8, 2014

Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures. And more importantly, B2B companies.

B2C

B2C B2B IP Technical Review

How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 14, 2012

product that barely worked, no sales organization (except tech support, which often works better anyway ), and I just hoped they’d run a credit card. The contract says you retain the IP and are allowed to sell a product like this to other companies. And why do you think they’ll then buy the product?

Customer

Customer Software Review IP Technical Review

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

JANUARY 30, 2013

Entrenched Innovation Model Issues : Qualcomm’s existing innovation model – wireless products were created in the R&D lab and then handed over to existing business units for commercialization – was wildly successful in the existing wireless and mobile space. Part 1 outlining the program is here. Read it first.

Programming

Programming Technical Review Incubator Intellectual Property

Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%. .

Technical Cofounder

Technical Cofounder Early Stage Startup Silicon Valley

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. making use of non disclosure agreement is both expensive and counter productive.

Silicon Valley

Silicon Valley Non-disclosure Agreement NDA Startup

Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean

Lean San Francisco Startup Continuous Deployment

Lesson Learned in Medical Devices

Steve Blank

DECEMBER 20, 2013

The Knox team was a great mix of hands-on device engineers and business development. They used agile engineering perfectly to continually test variants of their Minimum Viable Product (MVP’s) in front of customers often and early to get immediate feedback. Customer Development Lean LaunchPad Life Sciences Teaching'

Lean

Lean Customer Development IP Agile

Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

MARCH 11, 2015

And when we do make bets, they’re small bets on incremental products or acquisitions that simply add to the bottom line.”. Startups have finite time and resources to find product/market fit before they run out of money. They’ve found product/market fit (what products customers want to buy).

Widget

Widget Lean Business Model Metrics

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

Others emphasize how to build a product. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product.

Wiki

Wiki Lean Management Business Model

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. Any IP you need to license?

South Dakota

South Dakota Business Model Lean United States

Startups in stealth mode need one piece of advice - Discussion

news.ycombinator.com

SEPTEMBER 16, 2011

However you get to a good product is how you need to get to a good product. It sounds like youre assuming that your execution will be flawless, even something to be copied by competitors, but how can you know without testing it on the customer? Idea (A) is just a broad concept of a new product. But, so does vision.

Stealth

Stealth Technical Review Startup Software Review

Not All Those Who Wander Are Lost

Steve Blank

FEBRUARY 18, 2010

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. Raising Money Using Customer Development……… 47. The Best Defense is a Good IP Strategy………… 65. Customer Development Manifesto.

Silicon Valley

Silicon Valley Customer Development IP Developer

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

And if your app is designed to drive traffic to some off-network site or product, the cost is usually prohibitive, because the traffic in your app doesnt convert any better than a traditional CPM or CPC-based ad anywhere else on the network. Other than that, you know their IP address, maybe their browser version or what country they are in.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

MAY 26, 2009

The time to product and scale of investment is radically different than other startup markets.&# Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea. You don’t need to worry about any Intellectual Property (IP) issues.

Vertical

Vertical Silicon Valley Intellectual Property RSS

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

JANUARY 8, 2013

Building Product 2. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Would it be a good idea clubbing all the other products / services under 1 venture, because some of them are totally unrelated. I just didn’t stop.

Technical Review

Technical Review Startup Cofounder Software Review

The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every product marketer thought they should help define the product feature set, etc. All the strategic thinking in the world won’t make up for a missed revenue plan. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

Silicon Valley

Silicon Valley RSS Non-Compete California

How to Flip Your Startup in 5 Steps

ReadWriteStart

MARCH 27, 2011

Instead, their goal is to create a promising product. This is lean development without any customer development. The development part is similar to a lean startup: you want to be agile. Build your product on top of existing blocks. However, this will impact the value of your IP. Create Buzz.

Lean

Lean Startup Agile Coder

Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

SEPTEMBER 24, 2011

This would of course be in regards toa single corporation which holds all the IP and revenue.). Top 3 Ways to Fail at Customer Development. Personas for Customer Development. Customer Development (27). Product Management (2). Product Management (2). Productivity (5). Categories.

Sweat Equity

Sweat Equity Equity Cofounder Non-Compete

Startup Resources

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. IP Location Tools. Great for visualizing work of product development. agile product management. agile product management and Scrum tool. agile product management and Scrum tool. Agile project management tool collaborative product life-cycle.

Software Review

Software Review Technical Review Startup

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. There are many articles by many experts ( myself included ) extolling the virtues of listening to customers.

Community

Community Management Lean Software Review

StartUpRoar

I-Corps @ NIH – Pivoting the Curriculum

The high road to building an enterprise SaaS company

Trending Sources

How to find that first big customer

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Tune In, Turn On, Drop Out – The Startup Genome Project

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Lessons Learned: The lean startup

Lesson Learned in Medical Devices

Fear of Failure and Lack of Speed In a Large Corporation

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Startups in stealth mode need one piece of advice - Discussion

Not All Those Who Wander Are Lost

Lessons Learned: CPI > CPC

Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Crazy! 189 Answers To The Top Startup Questions On Your Mind

The Sharp End of the Stick « Steve Blank

How to Flip Your Startup in 5 Steps

Top 120 Startup Posts for 2010

Piercing the Corporate Veil of Sweat Equity

Startup Resources

The cardinal sin of community management

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