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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The Rise of the Lean Startup.

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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

I’ve been spending some time with large companies that are interested in using Lean methods. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . Here’s why.

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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. in a startup no facts exist inside the building, get out of the building to talk to customers”.

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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation, the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” Customer Discovery in the Real World. These two startups served as the students’ introduction to customer development methodology.

Lean 334
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Craft Your Company Hypotheses (use the Lean LaunchLab ).

Lean 333
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The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. It was only after returning to Stanford and taking the Lean Launchpad class that I became convinced that a radically different, customer-centric approach was the solution.

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Why Lean May Save Your Life – The I-Corps @ NIH

Steve Blank

Today the National Institutes of Health announced they are offering my Lean LaunchPad class ( I-Corps @ NIH ) to commercialize Life Science. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

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