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Which Fundraising Round Should You Skip?

View from Seed

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Most series A’s in B2B require a minimum level of top line revenue and a minimum amount of historical data to prove retention and some sort of repeatable growth engine.

Dilution 149
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Building a Company with Customer Data – Why Metrics Are Not Enough

Steve Blank

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. When I asked him if he actually had personally left the building and talked to these potential customers, or even had gotten them on the phone, he sounded confused. But what information to collect?

Metrics 239
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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. For consumer companies this is usually around user acquisition, engagement, and retention. B) Post-Product Companies.

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Combining All Your Funnel Data into One Sheet

ConversionXL

The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.

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Lean startup intro (with no buzzwords)

The Startup Toolkit

And if you focus on those metrics, you will go out of business too soon. For example, succeeding at PR before you have retention is actively unhelpful. Cohort analytics and funnel metric (start with Pirate AARRR Metrics if you are new) are priceless once you have a website live.

Lean 54
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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335